Foreign policy is garnering a great deal of attention
Whether it be Brexit, policy on Eastern Europe, or reactions to acute crises: foreign policy is garnering lots of attention these days. More than one million followers of the Federal Foreign Office on Twitter are proof of this, along with 300,000 friends on Facebook and 35,000 followers on Instagram, the most recent of our social media accounts. Controversial issues in our posts prompt hundreds, and sometimes more than one thousand, user comments every day.
It is important to note, however, that the Federal Foreign Office is active in so many areas that only a fraction of our work is actually reflected by these accounts. To make foreign policy even more transparent and let those who take an interest in what we do engage in open discussions on specialised topics, the Federal Foreign Office is now expanding its social media communication activities.
Top diplomats operate their own accounts
Sixteen of our top diplomats therefore operate their own Twitter accounts. Some have a regional focus – for example our policy on Asia, Africa, Europe overall, or Eastern Europe. Others cover specific issues, such as Brexit, stabilisation and humanitarian aid, the energy transition, strategic communication, economic affairs and sustainable development, the United Nations and cultural relations and education policy. The Crisis Response Centre has a Twitter account to supplement its previously released Sicher Reisen app. The Policy Planning Staff, too, will maintain a Twitter feed that will give users an impression of its daily activities. At the same time, the German missions abroad are expanding their social media footprint. They already reach more than six million followers and friends around the world through more than 300 accounts. Everyone who has not already connected with us is more than welcome to do so – we look forward to the conversation!