From now on the new logo for Germany’s cooperation projects abroad is “german cooperation”. After 18 years the old logo has been replaced by a new one based on the German Government’s current corporate design.
“A new international logo was overdue,” State Secretary Hans-Jürgen Beerfeltz from the Federal Ministry for Economic Cooperation and Development explained. “On anything funded by the German taxpayer there must be a distinctly German label. The new logo will raise awareness of Germany and what Germany’s development cooperation stands for. It will give us a higher profile as a strong and reliable partner. That’s particularly the case for projects run by Kreditanstalt für Wiederaufbau – Reconstruction Loan Corporation (KfW), for example, or the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), which have often used only their own logos to date. The new logo makes clear that a project is funded by the Federal Republic of Germany and not by a corporation or association.”
Both Germany’s official development cooperation and the work done by German development NGOs have a worldwide reputation. All over the world “Made in Germany” is a synonym for quality – and that goes also for German development projects abroad.
As Federal Foreign Office State Secretary Harald Braun pointed out, “the new logo is intended to drive home how extensive and multi-faceted the German Government’s activities are in this sphere. People can see right away that Germany is involved, in humanitarian aid, conflict management, democracy-building etc.”
Federal Foreign Minister Guido Westerwelle and Federal Development Minister Dirk Niebel had unveiled the new logo in May at an event in Bonn. From now on the new logo must be used for all official development cooperation projects.
Joint press release by the Federal Foreign Office and the Federal Ministry for Economic Cooperation and Development