Football ambassadors shape Germany’s image all over the world. German footballers and trainers actively bridge borders. Yesterday, there was an award ceremony for the winners of the “German Football Ambassador.”
The fifth award ceremony for German Football Ambassador took place yesterday (16.05) at the Federal Foreign Office. The main award in the “coach” category went to Horst Kriete and the audience award in the “player” category went to Bastian Schweinsteiger. The honorary award went to Miroslav Klose.
German football gives us a good image
These awards are given to football coaches and players whose work in sports and society helps give Germany a good image. The awards come with prize money that must be used to fund social projects abroad. Through this initiative, 19 projects have already been funded throughout the world, from Nepal to Namibia, over the last few years.
Whether working as a national coach in Nigeria or a striker in Barcelona, German players and coaches are often the best-known German faces abroad. For more than fifty years, the Federal Foreign Office has been supporting the posting of football coaches to developing countries to harness the positive social effects of sport.