How Germany ticks

17.07.2017 - Article

Since 17 July, the website www.deutschland.de has had a new look.

Informing the world about Germany and conveying a positive image of the country number among the Federal Foreign Office’s most important tasks. One of the most important instruments in this regard is the Germany platform. The world can gain an impression of our country in nine languages on the website www.deutschland.de, as well as on its social media channels. Since 17 July, the website has had a new look under the title “How Germany ticks”.

The new website of the Germany platform
The new website of the Germany platform© www.deutschland.de

Focus on “mobile first” and social media

The new design has been optimised especially for Smartphone users in keeping with the “mobile first” principle. The platform is to have an even stronger focus on social media. Over 360,000 people are following the Facebook page of deutschland.de already today.

Top spot in country Rankings

Both of these features support the objective of reaching particularly young people worldwide who could be interested in Germany. The aim here is to preserve and strengthen the positive image of the country, one that many people around the world already have today, in the long term. Germany regularly occupies top spots in surveys on the world’s most popular countries.

Competitors are not resting on their laurels

Behind this success lies the entire toolbox of cultural relations and education policy, which, alongside the Germany platform, includes the Goethe‑Institut and German schools abroad. Competition for the global public’s favour is getting stiffer. Many countries are investing ever‑greater sums in strategic communication abroad. With its new design, the Germany platform is well equipped to meet this challenge.

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