From the passport section in Caracas to the Minister’s Office in Berlin to the press division in Tokyo. In the 24 hours from noon on 17 October to noon on 18 October (Central European Time), the Federal Foreign Office opened its doors on Twitter to let people look behind the scenes. Under the hashtag #AA24, more than 150 tweets and photos were shared demonstrating what goes on on a normal day at our 220 missions abroad around the world, as well as at our headquarters in Berlin.
Peeking over the shoulder of 11,000 members of staff
365 days a year, around the clock and around the globe: German foreign policy is conducted in many places and by a wide range of people. From the local gardener in Kigali to the State Secretary in Berlin, during the 24 hour campaign, users were able to peek over the shoulder of more than 11,000 members of staff as they did their day to day work. More than 2.7 million users followed the campaign in real time.