Handmade in Germany
Foreign Minister Westerwelle at the “Manufactory Day”
As a day exclusively devoted to small and medium-sized manufactories in Germany, the Federal Foreign Office’s “Manufactory Day” brought together manufactories with representatives from the fields of politics and business. Its aim was to support them in accessing new foreign markets for German high-quality and traditional craftsmanship products. Foreign Minister Westerwelle said that German manufactories represented “an exquisite calling-card for our country”.
“Germany’s fine reputation around the world is due, not least, to the excellent quality of German products,” Westerwelle said on the occasion of Manufactory Day. It was a frequent experience during his travels that traditional German manufactory products were held in high regard abroad.
The Federal Foreign Office hosted Manufactory Day together with the German Manufactory Initiative “Handmade in Germany”. In addition to representatives of the manufactory sector, participants from the world of business, politics and diplomacy were invited to the event. Its aim was to support German manufactories in accessing new foreign markets.
Support by German missions abroad
Handmade products from Germany
Foreign Minister Westerwelle emphasized that the Federal Foreign Office and its missions abroad were dedicated to supporting small and medium-sized enterprises in accessing new export markets and identifying interesting market opportunities. Minister of State Cornelia Pieper presented the volume “Handgemacht – Die schönsten Manufakturen Deutschlands” (Handmade – Germany’s most eminent manufactories). The book is to be used, for instance, by German Embassies abroad to promote German high-quality manufactory products.
It gave an insight into a world of unique and exclusive products, Minister of State Pieper explained. These were not necessarily luxury items but products “made in a very special, truly traditional way”. As places of production, manufactories were “both rooted in tradition and oriented to the future”.
The more than 220 German missions abroad have been engaged in promoting German manufactory products for quite some time now. The Federal Foreign Office generally supports the German export industry with a broad range of initiatives. In addition to supporting German enterprises abroad it also wants to help establish export-oriented networks within Germany. The organization of external economic affairs days such as Manufactory Day makes a particular contribution towards achieving this aim.
Last updated 28.02.2012