Promotion of the German language
Within the scope of its cultural relations and education policy, the Federal Foreign Office coordinates the many different promotion programmes and individual measures carried out by various cultural organizations worldwide but supported with federal funds. Promotion of the German language is a key instrument for developing long term ties with Germany, especially among young high fliers, and thus for strengthening Germany as a location for business, science and study.
German is the most widely spoken language in Europe, with 100 million native speakers. Approximately 15 million people are learning German as a foreign language around the world, mostly in Europe. Most German learners are in Poland, Russia or France.
The fact that the number of people learning German abroad is falling poses major challenges for the promotion of the German language. Language projects span generations and need continuous long term investment. The various initiatives and measures within the scope of cultural relations and education policy underpin this approach. Around 315 million euro is currently being made available each year for the promotion of the German language abroad, primarily at German schools abroad, universities and in adult education.
Major language promotion campaigns and promotion programmes are intended to interest young people abroad in the German language and encourage decision makers in politics, education, commerce and the media at home and abroad to support the promotion of German as a foreign language worldwide.
Examples of campaigns
- Deutschmobile tour in Poland (external link, opens in new windowwww.deutsch-wagen-tour.pl) and France external link, opens in new windowwww.deutschmobil.fr
- “German in the USA” campaign
- Campaign in Britain (external link, opens in new windowhttp://thinkgerman.org.uk/home)
The “Schools: Partners for the Future” initiative
One of the aims of the “Schools: Partners for the Future” initiative launched by the Federal Foreign Office in 2008 is to expand the teaching of German, particularly in the growth economies of Asia, the Middle East and the CIS states. More than 1500 partner schools have joined the initiative to date.
You can find out more at external link, opens in new windowwww.pasch-net.de
German in the EU
Under the Europanetzwerk Deutsch (European Network for the German Language) scholarship programme, the Goethe Institut and the Federal Foreign Office invites higher EU officials as well as higher officials in EU partner countries to take part in an exclusive language course in Germany.
You can find more information at external link, opens in new windowhttp://www.goethe.de/eu-kurse
Cooperation partners for language promotion
1. The Goethe Institut promotes the German language abroad through language and further training courses, engages in international cultural cooperation and seeks to provide a wide ranging view of Germany and German culture. Its language policy engagement focuses on developing and extending worldwide international education networks and seeking to establish two foreign languages on the curriculum in schools in Europe and elsewhere.
2. The German Academic Exchange Service (DAAD) promotes the German language at the interface with Germany as a study location: DAAD lecturers teach German language, literature, culture and other subjects with a German connection at universities abroad. Furthermore, the DAAD arranges and supports study and research scholarships at German universities and offers language courses for students about to embark on studies in Germany.
3. The Educational Exchange Service (PAD) promotes exchanges and cooperation between German schools and schools abroad. Its programmes are directed at:
- Schools which run school partnerships.
- German teachers looking for further training courses, secondments or a one year further training programme. Education experts from Europe wanting to arrange study visits. Students who help in class in a school over the course of a school year.
- Pupils with an excellent knowledge of German, who are invited for a stay in Germany.
Last updated 21.03.2013